Raising Awareness for Rare Diseases
POLITICO Studio - Sanofi
We partnered with POLITICO Studio and Sanofi to tell the story of Benny J. Through this film, we aimed to shed light on the challenges of living with a rare disease, making tangible the everyday realities faced by those navigating these conditions, while emphasizing the importance of visibility, innovation, and support in healthcare.
Filming in Luxembourg, we combined Benny’s personal journey with his connection to art, illustrating how creativity can foster advocacy for rare conditions. Through intimate interviews and evocative visuals, we captured both the resilience and struggles of his life.
Our goal was to authentically convey Benny’s experience while connecting it to broader themes of awareness and healthcare innovation. By focusing on the tangible realities of living with a rare disease, we sought to create a story that resonated deeply with audiences.
The film helped raise awareness about the realities of rare diseases and added to the ongoing dialogue about inclusion, care, and the human experience.
