'Open Wervendag' is the biggest 'Open Day' of the year, where various construction sites can be visited, aiming to positively position the sector.
Communication agency KWIN, with who we have a structural collaboration, created an extensive campaign to promote Open Wervendag via different paths. We jumped in to produce audio- en visual formats to reach the goals of the campaign.
Radio commercial - Sound identity
Based on the briefing we created a radio spot consisting only of sounds from construction sites. Voice-overs (both in French and Dutch) where registered in our recording studio.
Additionally, a shorter intro and outro was created to use on video and other content.
In total 8 construction sites were visited, each time by a different influencer/ reporter. Without any background on construction they were guided around and immersed in this new world.
In these episodes, we wanted to take the viewers into the action. Doing this by combining drone-shots, 360° cameras and the right audio mixing. The videos were viewed more than 2 million times on YouTube.