During 'Open Wervendag' various remarkable construction sites could be visited, aiming to positively position the sector.
Communication agency KWIN, with who we have a structural collaboration, created an extensive campaign to promote Open Wervendag via different paths. We jumped in to produce audio- and visual formats to reach the goals of this national campaign.
Radio advert - Sound identity
Based on the briefing we created a radio spot consisting only of sounds from construction sites.
Additionally, shorter derived versions were created to include in the video content to create recognisability.
In total 8 construction sites were visited, each time by a different influencer/ reporter. Without any background on construction they were guided around and immersed in this new world.
In these episodes, we wanted to take the viewers into the action. Doing this by combining drone-shots, 360° cameras and putting extra attention to the right audio mixing. The videos were viewed more than 2 million times on YouTube.