Open Wervendag
KWIN - Confederatie Bouw
During 'Open Wervendag' various remarkable construction sites could be visited, aiming to positively position the sector.
Communication agency KWIN, with who we have a structural collaboration, created an extensive campaign to promote Open Wervendag via different paths. We jumped in to produce audio- and visual formats to reach the goals of this national campaign.
In total 8 construction sites were visited, each time by a different influencer/ reporter. Without any background on construction they were guided around and immersed in this new world.
In these episodes, we wanted to take the viewers into the action. Doing this by combining drone-shots, 360° cameras and putting extra attention to the right audio mixing. The videos were viewed more than 2 million times on YouTube.
