TRAINS & TRACKS
For the second edition in a row, multidisciplinary arts festival EUROPALIA and Eyes—Screen partnered up on the edition TRAINS & TRACKS. A festival in the context of the European Year of Rail, with broad interpretations on this fascinating theme.
Since structural partnerships with an open dialogue are at the core of our way of working, we started out by trying to understand what this edition is about and which communication challenges to tackle. Together we developed multiple audiovisual formats ranging from animations, artist portraits, performance captures and sound recordings, both for online and offline use.
By working on different audiovisual domains, we were able to reach coherence in all formats
Based on the poster, we created an animated teaser. Simple yet strong visual elements and effective sound design, resulted in a purified train ride.
This teaser served multiple formats. Ranging from different social media and television, to adjusted versions for digital billboards in Belgium’s biggest train stations.
Together with EUROPALIA’s team we were able to use video in an early stage of the festival, capturing the attention of an audience upfront.
We did this by creating several artist portraits, among them Rinus Van de Velde, Germaine Kruip, Nayel Zeaiter and Farida Amadou.
While producing the portraits, a lot of attention was placed on the objective of the videos. Keeping an eye on different dimensions and timings to suit the distribution for the different platforms.
Rinus Van de Velde
Capture To Remember
Some temporary exhibitions and performances asked to be captured. Some resulted in stand-alone videos, others were documented for archive reasons.
In total 132 events were organised on 43 locations, which we enjoyed covering.
"The people at Eyes—Screen are perfectionists, they keep on polishing and sanding until they get it right. That gives confidence to set up a good cooperation."