Take the Lead - Polestar

Mediafin is the publisher of business newspapers De Tijd and L'Echo and together with Vlerick Business School they created the 'Take the Lead Sustainability Management' project. To highlight the partners of the project Mediafin wanted to create a video in which the partners could highlight their ambitions and strategy on sustainability.

For each partner we created a video that contained an in-depth look on their sustainability approach as well as a visually appealing video. The use of extensive b-roll footage increased the dynamic.